Big Bear Magazine Features:

Big Bear

Welcome to the first totally on-line issue
of Spring/Summer Big Bear Magazine.

Still amazing to me where we’ve come over the last couple decades – from print to internet. Never did I think back in 1995, when Big Bear Magazine began, our entire industry would be so very different.

Barbara Scharnhorst -Publisher

Film Festival
If you love movies, now may be the time to put that love to use with the Big Bear Lake Film Festival. The festival is currently looking for both movie screeners and screenplay readers.
After more than three decades of government service, Michael J. Dietrich, Chief of Fire and Aviation Management for the San Bernardino National Forest, announced his retirement in April.
Now that the snow has melted, a whole new group of outdoor activities are available to visitors and residents alike. So put away the snow shoes, skis and snow boards and bring out the bikes, boats and camping gear.
Opportunity

The Chinese word for “crisis” is composed of two characters. The first means “danger.” The second means “opportunity.” Together, they signify “crisis.”
A culture is reflected in its language. This explains the different perspective between Chinese and American culture with regard to crisis.

It all started with the 1992 Landers/Big Bear earthquakes, when lots of things Peggy and Jim Otterstrom owned got broken. “We didn’t like our ‘throw-away society’s’ consumptive patterns, and even though we couldn’t change the world’s path, we could change our own,” says Jim.
Long time Big Bear resident Roger Nannini has become an accomplished primitive/trompe l’ oeil artist, whose talent is appreciated and recognized by collectors and publishers around the world.
Cougar Crest Trail
When people talk about the beautiful views of the lake available around the valley, Castle Rock nearly always gets mentioned somewhere in the conversation. Not so many seem to know there is another trail with amazing views from the other side of the lake—Cougar Crest trail.
Paddlefest
North Shore Trading Company owners Jim and Janet Dooley are coordinating the 2nd Annual Big Bear Paddlefest, to be held on the northern shore of Big Bear Lake, July 11-12, 2009. The weekend event is designed for those “serious paddle enthusiasts as well as those new to the sports of canoeing and kayaking,” according to Ms. Dooley.
Twitter for Business
Social channels on the Internet are becoming a useful part of Public Relations, Customer Service, and Internet Marketing for businesses. The Aberdeen Group of Boston says that even though ROI is hard to measure, 68% of companies they interviewed (chosen as “Best in Class”) plan to increase their marketing budget for social media.
Big Bear Lake Resort Association
Resort Association Guide -The Next time you visit Big Bear to relax and get away from it all, or to work on your house be sure to pick up Big Bear Lake Resort Association’s “Where to Eat, Shop and Play” guide. The booklet can be found throughout Big Bear Valley.
Barbara Scharnhorst, Publisher/Editor,
Chad Scharnhorst, Assistant to the Publisher,
Contributors
Marlene Cain, Sandy Steers, Christie Walker, Radha Khalsa
Webmaster
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